Search Engine Optimisation
Search Engine Optimisation also known as (SEO) is a form of online marketing that involves obtaining ‘free’, ‘organic’, ‘editorial’, ‘natural’ traffic search results on a search engine such as Google, Yahoo and Bing. Major search engines like Google and Bing have primary search results where web pages are shown based on their perceived relevancy to the user. Unlike paid search, payment is not a key factor in obtaining a strong SEO.
Why is SEO important?
Google has over 3 billion searches every day. With statistics as strong as these, it is essential for you to leverage on these high search volumes and use this to enhance the online presence of your company, brand or product.
A strong SEO allows you to place your website above your competitors’ websites. The better you optimise your website, the higher the placing your website will be ranked in the Search Engines. A key thing to note is that potential customers will see your website first instead of your competitors if you have a better and more optimised website as well as a higher ranking in the Search Engine Results Page (SERP).
Every day is another day where a potential customer could search for a product or service relevant to your business. Make your website known to your potential customers and convert them into your customers at zero advertising costs.
This SEO Workshop is catered for individuals, business-owners operating in Singapore who are eager in obtaining ranking on Page 1 of Search Engine Results Page utilising competitive keywords.
Search Engine Optimisation Workshop
Includes: Certificate of Completion, Lunch, Tea-Break, Handouts, Refreshments
Trainers: Darren, Keith, Pei
Time: 9am – 5pm
We offer price reductions of up to 30% for groups and companies, and customised versions of this course for corporate trainings.
- Introduction to SEO
- Keyword & Keyword research
- Content Relevancy
- Inward & Outward Links
- Principles of Data Crawling
- Importance of User Interface
- Online Tools & Resources