Fundamentals of sem & google adwords
Our Search Engine Marketing workshop covers the basic fundamentals of Google Adwords as well as key concepts that you can apply to your Google Adwords campaigns. Also, the topics covered in this workshop will adequately prepare you for the Google Adwords Fundamentals Certification exam which all participants will take on the last day of the workshop. Our curriculum is strictly based upon Google Partners Academy courses and programs.
Search Engine Marketing
Search Engine Marketing is the process of gaining website traffic through the use of purchasing online ads on Search Engines such as Google, Yahoo and Bing. Also known as SEM or Paid Search, the process of SEM involves paid search ads, pay-per-click, pay-per-call, cost-per-click and cost-per-thousand impressions. Google Adwords is considered as the most powerful and most popular paid search platform used by search marketers all over the world.
Why is Search Engine Marketing Important?
Google has over 3 billion searches every day. With statistics as strong as these, it is essential for you to leverage on these high search volumes and use this to enhance the online presence of your company, brand or product. Similarly to SEO, SEM allows marketers to specifically target Search Engine Users who are searching for your product or service. On top of this, SEM will only charge when potential customers are connected to your site.
By leveraging on a strong SEM strategy, marketers have the capabilities to potentially increase the number of leads coming in from Search Engines by 200%.
This Search Engine Marketing Workshop will best benefit business owners, marketing managers, media planners, web developers, copywriters, advertising executives and practitioners who need to learn the ins and outs of Google AdWords. The fundamentals of Google Adwords and hands-on practice will be the main focus of this workshop.
On the final day of the course, all the participants will be tasked to attempt the Google AdWords Certification exam, and undertake the Fundamentals exam.
Through the course of our program, students will be taught all that is necessary to pass the examination via our course materials and the mock questions that we will also be providing students with. The exam shall be conducted online and is free of additional cost.
Search Engine Marketing Workshop
Includes: Certificate of Completion, Lunch, Tea-Break, Handouts, Refreshments
Trainers: Keith, Pei
Time: 9am – 5pm
We offer price reductions of up to 30% for groups and companies, and customised versions of this course for corporate trainings.
What You Will Learn
- Introduction to SEM
- What is Google Adwords
- How to use Google Adwords
- Search Ads
- Keyword Research
- Bidding & Pricing
- Conversion Tracking
- Analysis, Reporting
- Tweaking Campaigns