In-depth google adwords masters class
Our Google Adwords workshop is a course for individuals who already understood the basic fundamentals of Search Engine Marketing. Through this program, we hope to be able to pass more knowledge to our students regarding the in-depth functions of Google Adwords. This course focuses on the interface walkthrough of Google Adwords, Analysis of Google Adwords Campaigns and the various technical features that Google Adwords offers that advance students can take advantage of.
What is Google Adwords?
Google Adwords is simply, Google’s advertising system which allows registered users to bid on strategic keywords that are related to their business, product or service. These keywords will be the basis of clickable ads that appear in Google’s Search Results, either beside or above organic search results. Unlike organic search which relies on SEO, search ads are not affected by the SEO of a website but rather by the digital marketing strategies that marketers choose to adopt. Google Adwords is versatile in accommodating to the needs and is an essential tool in any Internet Marketing campaign.
This Google Adwords specific Workshop is for individuals, businesses and companies in Singapore who are eager to understanding the function and technical aspects of Adwords, so that they may use this tool to its fullest potential. Marketing managers and webmasters who already use Google Adwords on a daily basis will see the biggest gains from this practical, hands-on workshop.
Google Adwords Workshop
Includes: Certificate of Completion, Lunch, Tea-Break, Handouts, Refreshments
Trainers: Darren, Keith
Time: 9am – 5pm
We offer price reductions of up to 30% for groups and companies, and customised versions of this course for corporate trainings.
- Introduction to Google Analytics
- Importance of Analytics
- Platform Tools & Functions
- Data Tracking & Collection
- Customisation & Personalisation
- Reports & Analysis
- Making Adjustments